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Anthem, Inc. Marketing Coordinator Sr, SEO in Norfolk, Virginia


SHIFT: Day Job

SCHEDULE: Full-time

Marketing Coordinator Sr. – SEO Location: This is a Work-At-Home Opportunity. This role can be based anywhere in the U.S. Working Hours are 8am - 5pm (EST or CST)

Be part of an extraordinary team We are looking for leaders at all levels of the organization who are passionate about making an impact on our members and the communities we serve. You will thrive in a complex and collaborative environment where you take action and ownership to solve problems and lead change. Do you want to be part of a larger purpose and an evolving, high-performance culture that empowers you to make an impact?

Build the Possibilities. Make an extraordinary impact. The Marketing Coordinator SEO is responsible for the coordination, implementation, and testing of Search Engine Optimization initiatives. The successful candidate will be organized and detail-oriented with marketing experience in complicated, highly regulated industries such as insurance or financial services.

How you will make an impact: • Collaborates closely with the SEO Director and Manager(s) to understand SEO strategic goals • Organizes open SEO requests, tracks the progress of each request and collaborates internally to ensure on-time completion • Responsible for working closely with IT/Scrum teams to ensure SEO optimizations are completed per requirements • Communicates with IT on business and technical requirements • Manages SEO work intake process including logging tickets, closely monitoring progress, testing and seeing the task through to completion • Coordinates testing and proofing of new content once implemented on our web properties, including but not limited to testing of meta descriptions, headings, URL naming and internal linking and content • Assists with development, implementation and testing of tracking and tagging requirements to measure campaign performance • Performs editorial tasks including writing page titles and meta descriptions, providing strategic copy recommendations, and ensuring all SEO content follows brand guidelines • Comfortable working in different systems and databases • Has a strong attention to detail to proof content • Ensures data integrity within SEO reporting


Minimum Requirements: • Requires a BA/BS degree, 5 years of marketing experience, or any combination of education and experience which would provide an equivalent background • Extremely organized and able to multi-task, managing multiple projects with overlapping deadlines in a high-pressure environment • Detail-oriented with proofing / testing experience • Ability to take direction and be accountable to deliver quality work, on time • Relevant digital marketing experience

Preferred Skills, Capabilities and Experiences: • SEO specific experience / eCommerce site optimization experience preferred • Experience collaborating with an IT team to ensure marketing requirements are implemented accurately and on time. • Knowledge of Scrum/Agile framework a plus. • Relevant experience in the insurance/financial services industry or other related highly-regulated field

Leadership: • Acts with a sense of urgency; Delivers results to meet or exceed expectations • Deals effectively with ambiguity and change • Collaborates to achieve superior outcomes; seeks out varying perspectives and alternatives • Maintains flexibility to support changing business needs • Challenges tradition and conventional thinking when appropriate • Acts with integrity

We offer a range of market-competitive total rewards that include merit increases, paid holidays, Paid Time Off, and incentive bonus programs (unless covered by a collective bargaining agreement), medical, dental, vision, short and long term disability benefits, 401(k) +match, stock purchase plan, life insurance, wellness programs and financial education resources, to name a few.

The health of our associates and communities is a top priority for Anthem. We require all new candidates to become vaccinated against COVID-19. If you are not vaccinated, your offer will be rescinded unless you provide – and Anthem approves – a valid religious or medical explanation as to why you are not able to get vaccinated that Anthem is able to reasonably accommodate. Anthem will also follow all relevant federal, state and local laws.

Anthem, Inc. has been named as a Fortune Great Place To Work in 2021, is ranked as one of the 2021 World’s Most Admired Companies among health insurers by Fortune magazine, and a Top 20 Fortune 500 Companies on Diversity and Inclusion. To learn more about our company and apply, please visit us at Anthem is an Equal Employment Opportunity employer and all qualified applicants will receive consideration for employment without regard to age, citizenship status, color, creed, disability, ethnicity, genetic information, gender (including gender identity and gender expression), marital status, national origin, race, religion, sex, sexual orientation, veteran status or any other status or condition protected by applicable federal, state, or local laws. Applicants who require accommodation to participate in the job application process may contact for assistance.

REQNUMBER: PS72243-Virginia%20Beach-Virginia%20Beach